Our History
In 2017 we celebrate our 75th birthday in the Danish bicycle industry! In this time a lot has happened – both within the industry but also in our company. It all began during World War II in a small celler in Odense… In 1959 the company grew bigger and needed more space – and thus moved to the buildings of a dairy in Nr. Lyndelse. This is still our headquarters today. Along the way some other Danish bicycle brands were absorbed and adopted into our family – Everton is one example. In turn the Kildemoes family business was sold to Cycleurope, and with that new winds blew and we benefitted from a cooperation with our Nordic colleagues.
At one point we had the only Danish bicycle production site left within the country – and sad was the day, when we had to turn the key for this and say goodbye to loyal employees and colleagues through many years. That being said – the move to other factories gave us new opportunities to refine the design of our bicycles – which in the last years of Danish production was somewhat constrained because of an old-fashioned lacquering process due to old machines.
In a period of 75 year it is only natural that we have evolved and have had different CEOs. Today Flemming Chrone Rasmussen is our front figure. He leads us to a new exiting future and ensures that our products are up to date in all aspects, so we will continue to be the most preferred and the best-known brand in Denmark.